• Newspaper ad for Tradition Hilton Head
    Convergence/Core Communities: A 4-page, 4-color newspaper insert for Tradition Hilton Head that ran in a regional buy of USA Today and other papers.
  • Links Magazine ad for Fazio Course
    Convergence/Core Communities: The first significant feature built at Tradition Hilton Head was their Tommy Fazio-designed golf course. This ad ran in Links magazine and, as you can see by the wooden sign device at the bottom, it was part of an overall campaign that defined Tradition Hilton Head as being many flavors of "town."
  • Interpret the dream
    Convergence/Core Communities: In the marketing of real estate, the collective wisdom of the sales team on site at the Tradition Hilton Head property was "you gotta sell the dream." To me, that seemed like a well-plowed field. Everyone did that. So, instead, I decided to interpret the dream.
  • Coast to Coast Resorts
    Convergence/Coast to Coast Resorts: There's a spirit of wanderlust common to people in RVing. Newcomers imagine living the life....veteran RV-ers are out there on the road actually doing it. This ad set out to introduce them all to just some of the travel variety possible in membership camping through Coast to Coast.


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